InfoTrends Releases U.S. Printing and Publishing

Managed Print Services Connect (Jan 28 2010)

1. InfoTrends has just released its U.S. Printing and Publishing Market Sizing report for 2008 - 2013. According to this latest research, continued decline is projected for the overall printing and publishing industries beyond 2010. While InfoTrends maintains that the economy will resume its recovery which began in the third quarter of 2009, it believes that the printing industry will remain in decline until at least 2013.
   
   While the overall economic downturn has certainly had a negative impact on the print industry, there are also new developments that are contributing to the decline of print as a primary medium of communication. In the early 2000s, the Internet became more broadly used by both businesses and consumers as high-speed broadband Internet connectivity became mainstream. Today, the Internet is as commonplace, or even more so, than the television and radio. We are also seeing a proliferation of mobile communication technologies as well as the phenomenon of social networking. These technology applications and new media alternatives pose a threat to print, particularly regarding marketing communications. In addition, E-presentment continues to impact statements, bills, invoices, and other transactional documents, and E-readers and other related technologies are impacting books and periodicals.

   Nevertheless, the news is not all bad. There are several factors that will help the industry maintain a certain level of vitality. New print applications are still evolving, particularly through the use of variable data and personalization. Already a highly relevant and effective form of communication, this will make print an even more powerful communications tool. Furthermore, technologies such as QR Codes and Augmented Reality are enabling print to become an interactive means of communication. We believe that these factors will contribute to keeping print alive in the years to come.
   
   InfoTrends’ report U.S. Printing and Publishing Market Sizing 2008 - 2013 provides an overview of the 2008 market, including the number of establishments and the value of shipments. The numbers in this document are built upon 2007 U.S. census numbers, and the forecast figures represent our estimates based on the assessment of a range of industry data. This document also provides a growth estimate for the value of shipments in the U.S. printing and publishing market between 2008 and 2013.

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