Worldwide Printer and MFP Consumables Revenue Drops for the First Time Ever in 2009, According to Lyra Research

Managed Print Services Connect (Feb 1 2010) Finance , Workflow , Consumables

1. Newton, MA -- February 1, 2010 -- A reduction in consumer and business capital expenditures due to the global economic recession is damaging printer and copier sales worldwide, according to a new forecast released by Lyra Research. An oversupply of printer hardware, cartridges, and media occurred in late 2008 and early 2009, and dealers responded by drastically cutting inventory levels. This has caused a disproportionately large decline in product shipments to the channel versus unit sales to end users, resulting in the first-ever decline in consumables revenue. Revenue declined by 2 percent from 2008 (see figure). (Note: It is important to clarify that Lyra's Hard Copy Supplies Advisory Service forecast measures customer demand, which is most similar to channel sell-through metrics.)

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