Selling the Invisible

printerindustry.blogspot.com (Oct 5 2009) Blogs

1. -- by Mike Huster, Sr. Consultant and Partner, Photizo GroupWhat would the printing and imaging industry be without mergers and acquisitions? BORING is my answer. I mean, how difficult is it to put marks on paper and sell the concept to customers? With a worldwide market of over $150 billion, the printing and imaging industry has plenty of customers willing and ready to purchase its wares. Then, along comes HP, Dell, and Xerox and the apple cart is upturned. HP acquires EDS in August 2008, Dell buys Perot Systems last week, and now Xerox merges with Affiliated Computer Services (ACS) this ... (Read Full Article)

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