Focusing on Just Cloud Is a Bad Plan

Channel Challenge: Make Yourself Memorable

IT Skill Shortage Is Services Value Driver

Articles from Channelnomics Perspectives

1. IT Skill Shortage Is Services Value Driver Explore Channelnomics (Mar 21 2013) User Focus Hiring managers face a job market in which people don't have the skills to fulfill current technology needs. Nowhere is this truer than in security, where technology advances more quickly because of evolving and escalating threats. How can you move past this employment issue? Services. (Read Full Article)

   Comment Mentions:   Australia

2. Channel Challenge: Make Yourself Memorable Explore Channelnomics (Feb 4 2013) Resellers Solution providers lean too heavily on their vendor brands to express value to customers. To find true and sustained success, solution providers need to leverage vendors’ brand equity without subordinating their own value and identities. At our recent Samsung partner conference in Las Vegas, we had a parade of enterprise customers take the stage to talk about why they buy our products. They spoke of the value, quality, functionality and return on investment. Consistent in their remarks, though, was the relationship of the Samsung brand with the value of the products. (Read Full Article)

   Comment Mentions:   Mississauga   Ingram Micro   Samsung

3. Focusing on Just Cloud Is a Bad Plan Explore Channelnomics (Aug 23 2012) Cloud/Mobile Printing Systems integrators are rapidly looking to the cloud for new sales and revenue opportunities as the market shifts away from conventional hardware infrastructure. But many are making a costly mistake by focusing too much of their sales efforts on a singular cloud capability or professional service rather than a portfolio of managed IT services. (Read Full Article)

   Comment Mentions:   IBM

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